Human-being is a complicated creature – even during a simple activity of choice its brain performs many sophisticated procedures. American psychologist Barry Schwartzin his book The Paradox of Choice – Why More Is Less states that elimination of customer’s choice can greatly lower the stress associated with activity of choice. To put long things short: the less options of choice are being offered to a customer, the happier he or she is. The more information is prompted to a customer, the more grateful he or she is.
Internet provides a massive amount of information – all in the same time. Search engines are not and most probably also will not be able to separate useful information from that of no use. Luckily, there are such amazing webpages as Cruisecompare.co.uk where you can find suitable cruises; Skyscanner.net, where you can find the cheapest flights; or Booking.com, where you can compare hotels from almost every place in the world. Basically, these webpages work as dedicated filters that allow finding all the useful information in one place. The best merit of these webpages is a united and easily comparable format allowing convenient and painless search of the necessary information.
Due to inherently broad differences among small car rental companies, RentMama team has a difficult task ahead – both in unifying car rental companies and in presentation of information. Every car rental company works under its own conditions. Also price range and quality of service is highly different. How to present information that is most useful to the renter, so that he or she could understand the differences and make an easy choice, and in the same time not to burden the renter with an excessive amount of information?
